5 Steps for targeted Internet Traffic

One of the challenges that you’ll surely going to face when doing internet marketing is attracting targeted traffic. That means attracting ONLY those people who really need your products and who are most likely to make a purchase. Obviously, you don’t want to waste your time, effort, energy, and even money on those individuals who will not buy from you under any circumstances.

Here are the 5 simple steps to attract high quality traffic:

When doing article marketing, blogging, or when using other content-based marketing solutions, ensure that you write only those topics that are related to your products and services. People who might consider doing business with you in the future will surely look for information related to what you offer. So, don’t look too far when choosing your topics. What I suggest is that you write the problems that you solve or the goals that your customers can achieve should they buy what you sell. For example, if you’re selling ebooks about time management, you can discuss the problems that people with poor time management skills usually encounter. When doing this, ensure that you target your prospects’ emotional hot buttons to easily capture their attention. Then, present simple but effective strategies to solve the problem.

Keyword research. It’s crucial that you know the keywords that are frequently used by your target audience each time they go online. Why? You will need to use these terms or phrases not only on your content-based marketing campaign but also on your ads. This way, these will appear on search page results and this will help your prospects easily find you in the online arena.

Consider putting banner ads on those websites that are extremely popular to your target audience. These could be blogs, forums, and social networking sites. As you’ll be paying to get this done, ensure that your ads are extremely effective and enticing. You would want to get as many people as possible to click on them. Then, send them to a powerful landing page where you can talk about your business, your products, and your unique selling preposition.

Use social networking sites to your advantage. If you’re doing business online, I’m pretty sure you’re aware that social networking sites are now some of the most powerful in the online arena. Use them when promoting your website and your offerings. Start a business account and put in as much information as possible about your business. Then, research those people who might need your offerings and convince them to “like” your profile. Add as many “friends” as possible. You can use your account not only to build personal relationship with your prospects but also to announce your promotions and to establish your expertise in your niche.

Ask for feedback. It’s always a smart idea to look your internet marketing campaign through the eyes of those people that you’re targeting. So, consider getting their thoughts and perhaps, their feedback and recommendations. It’s the cheaper and faster way to improve your campaign.