5 Steps for targeted Internet Traffic

One of the challenges that you’ll surely going to face when doing internet marketing is attracting targeted traffic. That means attracting ONLY those people who really need your products and who are most likely to make a purchase. Obviously, you don’t want to waste your time, effort, energy, and even money on those individuals who will not buy from you under any circumstances.

Here are the 5 simple steps to attract high quality traffic:

When doing article marketing, blogging, or when using other content-based marketing solutions, ensure that you write only those topics that are related to your products and services. People who might consider doing business with you in the future will surely look for information related to what you offer. So, don’t look too far when choosing your topics. What I suggest is that you write the problems that you solve or the goals that your customers can achieve should they buy what you sell. For example, if you’re selling ebooks about time management, you can discuss the problems that people with poor time management skills usually encounter. When doing this, ensure that you target your prospects’ emotional hot buttons to easily capture their attention. Then, present simple but effective strategies to solve the problem.

Keyword research. It’s crucial that you know the keywords that are frequently used by your target audience each time they go online. Why? You will need to use these terms or phrases not only on your content-based marketing campaign but also on your ads. This way, these will appear on search page results and this will help your prospects easily find you in the online arena.

Consider putting banner ads on those websites that are extremely popular to your target audience. These could be blogs, forums, and social networking sites. As you’ll be paying to get this done, ensure that your ads are extremely effective and enticing. You would want to get as many people as possible to click on them. Then, send them to a powerful landing page where you can talk about your business, your products, and your unique selling preposition.

Use social networking sites to your advantage. If you’re doing business online, I’m pretty sure you’re aware that social networking sites are now some of the most powerful in the online arena. Use them when promoting your website and your offerings. Start a business account and put in as much information as possible about your business. Then, research those people who might need your offerings and convince them to “like” your profile. Add as many “friends” as possible. You can use your account not only to build personal relationship with your prospects but also to announce your promotions and to establish your expertise in your niche.

Ask for feedback. It’s always a smart idea to look your internet marketing campaign through the eyes of those people that you’re targeting. So, consider getting their thoughts and perhaps, their feedback and recommendations. It’s the cheaper and faster way to improve your campaign.

After Bharatmatrimony.com. Its Tyroo now. Yahoo to rope out their investment from Tyroo and Callezee.

A week after it exited bharatmatrimony.com, Yahoo is now all set to move out of its other strategic investments in India — online advertising network Tyroo and directory search service Callezee. The company’s board, as part of a global clean-up plan, cleared the divestment in India three weeks ago.
Yahoo had invested in these three firms between 2006 and 2008. Last week, it sold its 12% stake in bharatmatrimony.com to Bessemer Venture Partners, Mayfield Fund and Canaan Partners for Rs 100 crore. The deal had valued the matrimonial portal at Rs 900 crore. Yahoo is now close to finalising a deal for Tyroo and Callezee with Xplorer Capital, a fund floated by ex-Yahoo executives including former senior V-P Keith Nilsson.
“Yahoo is exiting all its investments in India,” a Tyroo executive said. Efforts to reach Callezee did not result in a response at the time of going to press while Yahoo did not respond to e-mails.
Yahoo had acquired around 30% stake in the Chennai-based Info Network Management Company Pvt Ltd (INMAC), the company that owns Callezee, in 2008 and a minority stake of around 35% in Gurgaon based Tyroo in 2007. Callezee was supposed to enhance Yahoo’s search capability through its voice search offering, while Tyroo was to gain through Yahoo’s expertise in online ad networks.
Tyroo, which received the Yahoo funding soon after its launch in 2007, has since grown to become the second biggest online advertisement network in India behind Google. Discussions for divestment in Tyroo began a few months ago, sources said. The company has grown by 100-150% over last few years, an official said.
MS may rope in PE firm for Yahoo bid 
New York: Microsoft is working on a fresh bid to acquire internet giant Yahoo Inc and may rope in private equity firm Silver Lake Partners and a Canadian pension board to partly fund the takeover, a report has said.
Under a proposal being discussed, Microsoft would put up several billions of dollars, while additional funding would be sought from the banks and its buyout partners like Silver Lake and Canada Pension Plan Investment Board. Yahoo had rebuffed a $44.6 billion takeover bid earlier in 2008 from the world’s largest software maker Microsoft, which has made a few other failed attempts too in the past to acquire the internet company.
“Private-equity firm Silver Lake Partners is working with one of its investors, the Canada Pension Plan Investment Board, and software giant Microsoft Corp to put together a proposal to buy Yahoo Inc,” the Wall Street Journal reported, citing an unnamed source. The contribution from Silver Lake and the CPP Investment Board for the proposed buyout would be less than what Microsoft puts in, the report said.
As per the proposal being discussed, the buyers would spin off Yahoo’s Asia assets after a takeover.
The report said at least nine private equity firms are eyeing Yahoo and its global audience of 700 million monthly visitors to the company’s various websites, including Yahoo News, Yahoo Finance and Yahoo Sports.
Yahoo’s board recently fired CEO Carol Bartz after she failed to increase the company’s market share. Still, it has been attracting a lot of attention from suitors. Alibaba Group’s head Jack Ma was also recently reported to have said that he was “interested” in buying Yahoo

Should Indian railways be privatised

1) Indian Railways is a gold mine for government of  India.

2) Indian Railways is getting ruined by government offcials.

3) Privatisation of all railway production units manufacturing electric and diesel locos, coaches, wheel and axle workshops.
4) Privatisation of all maintenance workshops which are employing thousands of employees. On Central Railway itself, there are workshops at Matunga, Parel, Byculla, Manmad, Bhusaval, Bhopal and Gwalior, employing respectively 7000, 6000, 1200, 1400, 1300, 1500 and 600 workers. Similar workshops are there with on all the nine zonal railways.
5) Printing presses are to be sold out. These printing presses are printing tickets, money receipts, valuable documents, time tables and all forms and books which are meant for use by the railways and the public. The Central Railway’s press is at Byculla, with 1300 employees.
6) Selling of all railway quarters which are occupied by railway employees, mostly belonging to essential departments, lowest strata, etc. The Rakesh Mohan committee has estimated that Rs 20,000 crore could be fetched by selling out these quarters. What will happen to the essential staff like drivers, guards, station masters and lower class of railway employees, namely Safaiwallis, Safaiwallas, Khalasis, Hamals, etc, who stay in these quarters and perform round the clock duties? How can they afford to pay the inevitable huge increase in the rent rates and where can they go if they cannot afford the increased rents?
7) Privatisation of maintenance work such as station sanitation, maintenance of railway tracks and railway buildings, electrical maintenance, maintenance of wagon cleaning, water supply to passengers, bed-roll supply in the trains, etc, and several day to day activities which are being done by regular railway employees in vital and non-vital services.
8) Privatisation of commercial activities like catering services, goods booking, parcel booking, computer reservation, etc.
9) Privatisation of railway hospitals. There are big railway hospitals having specialised treatment arrangements for all major diseases at the headquarters of all the nine zonal railways, several railway hospitals at the divisional headquarters, inside workshops and several other locations. They are open not only for railway employees and their family members, but for public also. The committee has recommended the sale of all these hospitals. As in the case of railway quarters, the sale of railway’s departmental medical services would mean a heavy increase in the medical expenses for railwaymen. These two steps, i e sale of railway quarters and medical services, will impoverish the railwaymen, at whose cost rich builders and landlords will earn huge profits.
10) Privatisation of schools and colleges. The Indian Railways run a large number of schools and colleges for the benefit of railwaymen’s children, considering the difficulties of the railwaymen posted in locations where their children cannot easily get access to educational facilities. The committee has now recommended to privatise them. This will take education beyond the reach of railwaymen’s children.
11) The committee has also recommended that Indian Railways should end all concessions and social services provided to the public, such as concessions given to seasonal ticket-holders, senior citizens, those physically handicapped, students, children, artists, freedom fighters, etc. It has also suggested to stop issuing passes to retired railway employees.

Indian Railways was doing very well with a target of netting a profit of Rs.200 billion during the current fiscal. He claimed the railways would soon leave the country’s top public sector unit Oil and Natural Gas Corporation (ONGC) behind in profits